Mass market Qwerty smartphones?

Nokia announced the release of the E63 today. While in many ways not a big technical breakthrough, its a less powerful cousin of their excellent E71 smartphone, it does herald a couple significant development. From a feature standpoint the decision to have personal and professional “modes” is an opportunity for a lot of innovation in the user experience on smartphones. More significantly it signals a willingness of Nokia to push Qwerty devices and smartphones in general down to the massmarket consumer. Although the iPhone certainly was a big step in getting consumers phones which allow full Qwerty typing (albeit with a “soft keyboard”) , given the hundreds of millions of devices that Nokia ships every year, Nokia’s willingness to consistently target smartphones at consumers (and lower the pricepoints accordingly) could have an even larger impact on the prevalence and volume of smartphones.

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